All About Ice Cream Sneakers
If you have never heard of Ice Cream Sneakers, I can’t blame you.
It is typically known amongst youngsters between the age of 16 and 25 (it’s a bit of a rough guess, I know…)
Ice Cream Sneakers And Shoes
Most, if not all, Ice Cream Sneakers are really colorful shoes, mostly resembling tennis shoes.
Recently the line of sneakers has been greatly expanded with different types of shoes.
Where It All Started
It’s one of those business stories that could probably be turned into a movie: Back in 2005 Pharrell Williams & Nigo (Japanese) established the clothing lines of the Billionaire Boys Club and Ice Cream. They started producing the following types of cloths:
- Denim jeans
- Suits and shirts
- And other accessories
For several reasons things did not really take off, except the sneakers were successfully marketed under the name “Ice Cream Sneakers”.
From the initial sneakers the Billionaire Boys Club (BBC for short) has started producing different types of shoes, which they all sell using the word “Sneakers”. Even if it’s a Basketball shoe or boots. Here’s a bit of an overview of types of sneakers they make:
- Waffle sneakers (and they really look like waffles!)
- English Basketball sneakers (this is also the name of the shoe)
- Deck shoes (to be worn on boats!)
- Tall Boots
I’m pretty sure the line will be expanded. The brand name “Ice Cream” can be considered a premium brand, which reflects in the price. To give you an idea: the Boots will set you back about $500, while a T-shirt “only” costs $48. But there is definitely a market for this. And I must say, the sneakers are really cool and unique.
Initially, in the early days of BBC (I know it’s confusing BBC and BBC!) Reebok was set out to produce the line of Ice Cream sneakers, which they did.
Today, there are more competitors around: Adidas and Nike also have come aboard to make the colorful shoes, which, no doubt, will be cheaper then the originals.
Blurry And Confusing
The brand Ice Cream (the one that makes the shoes) can often be confused with the Ice Cream we eat.
In fact, there is a shop in China called the China Town Ice Cream Factory. Here’s the website: http://www.chinatownicecreamfactory.com)
They actually make Ice Cream (the stuff we eat). But recently they have also produced a shoe… the “China Ice Cream Sneaker” (see the small image on the right; it the logo of the ice cream (the stuff we eat)).
Not Only For Summer
Trendy sneakers like this are not only for summer, as it may look by the trendy photos. But there are many forms and shapes and types. Also for winter. Although I must say, personally, I like the bright and colorful one’s.
Where To Get Them?
I guess the most obvious place to get them is online. Do a Google search, and compare prices (don’t forget shipping and handling!).
The only official “physical” Ice Cream Store in the world is in Tokyo, Japan. Billionaire Boys Club Flagship store is in SoHo, New York City. There are other BBC stores in Europe, the UK and Asia.